Newark Grounds
I was apart of Rutgers University Newark’s Design Consortium (DC), a student/faculty creative studio rooted in a collaboratively engaged design process.
In the Fall of 2023, we partnered with Project For Empty Space (PES), to develop a naming strategy and a Partnership Brand Identity for PES, working in collaboration with Newark City Parks Foundation and Edison Pl. Stakeholders. DC students also designed a potential informational and public engagement framework building upon the proposed identity concepts, and included interactive mapping, printed materials, and Participatory Community- Building Activities/Installations.
I worked in developing a visual Identity and participatory experience to promote community participation. Under the direction of Professor Fischzang, I assisted in Researching, naming, font selection, and worked closely with Trenton Soto in creating a participatory experience.
Skills Utilized
Research
community engagement
Mock-ups
