House Fitness

House fitness is a cross fitness class that utilizes the sounds and rhythms of house music, a beloved urban and retro sound, to get fit with the upmost style and grace.

I was tasked to create a logo that both encapsulates House music and the concept of being fit. In turn I created a record like logo, to emphasis the music aspect, that merges the letter marks of the two words into the shape of an item associated with fitness, a dumbbell. Thus creating a letter mark within a music icon, of the older generation which House music was founded in.